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FORD RUGBY
Motor manufacturer ford is fast becoming one of the major driving forces behind south African rugby with support that ranges from backing the national team right down to grass roots development.
Ford signed a contract with SA rugby in 2004 as an official associated sponsor of the national teams and a sponsor of the super 14 series the move into the South African Rugby arena is natural and long overdue. Ford has long been one of south Africa’s Most enduring and most loved brands thanks to a combination of rich heritage and a reputation for reliability and quality these brand values make ford a perfect fit for the local rugby community
Fords newly forged partnership is also a logical extension of the company’s existing involvement in the super 14 and national rugby in Australia and New Zealand .
The Ford logo is already a familiar sight on a number of New Zealand team jerseys and at the grounds
But ford’s involvement in the sport is not limited to the glitz and glamour of top-level rugby. FORD SA has already donated 34 of its legendary bantam bakkies to SA rugby
Development officers throughout the country these hardly little vehicles are practically
The lifeblood of development in some unions as they are effectively the tools which allow the development officers to carry out their duties of spreading the rugby gospel as far and wide as possible the vehicles literally drive thousands of kilometers in rural remote areas to deliver rugby equipment to underprivileged communities… |